Alex Ponce Díaz – Medium

Alex Ponce Díaz

The psychology of curiosity in performance marketing

Curiosity is a powerful force in marketing, capable of turning passive viewers into active participants

Jan 23

The psychology of curiosity in performance marketing

Jan 23

Immersive Storytelling in Web Design

What defines interactive narratives?

Jan 9

Immersive Storytelling in Web Design

Jan 9

Published in
Dool Creative Agency

What is Neuro-Branding?

Neuro-branding is a cutting-edge approach that applies principles from neuroscience to brand strategy, aiming to create deeper and more…

Aug 18, 2024

What is Neuro-Branding?

Aug 18, 2024

Published in
Dool Creative Agency

What are the most effective ways to use consumer psychology in marketing and advertising?

This blog post delves into the psychological mechanisms that underpin consumer decisions, illustrating how marketers can harness this…

Jun 24, 2024

What are the most effective ways to use consumer psychology in marketing and advertising?

Jun 24, 2024

Published in
Dool Creative Agency

How colour psychology influences purchasing decisions

Colours silently weave emotions into our daily experiences. Every shade we encounter, consciously or subconsciously, elicits a feeling, a…

Jun 24, 2024

How colour psychology influences purchasing decisions

Jun 24, 2024

Unveiling the Secrets of Exceptional Digital Storytelling

The Timeless Essence of Storytelling

Nov 23, 2023

Unveiling the Secrets of Exceptional Digital Storytelling

Nov 23, 2023

AI Benefits and Challenges in Digital Marketing

AI (Artificial Intelligence) has transformed the way organisations approach digital marketing. AI is bringing new and imaginative methods…

Mar 6, 2023

AI Benefits and Challenges in Digital Marketing

Mar 6, 2023

Analyzing the impact of social media on your target audience

Social media has become an indispensable element of our everyday life. It has altered our communication, information consumption, and…

Jan 24, 2023

Analyzing the impact of social media on your target audience

Jan 24, 2023

Published in
Bootcamp

Common mistakes to avoid when designing a website

You can exhibit your goods or services, draw in and keep clients, and build your brand’s reputation as a reliable and trustworthy company…

Jan 4, 2023

Common mistakes to avoid when designing a website

Jan 4, 2023

Exploring neuromarketing techniques in digital marketing

Psychology plays a crucial role in the success of digital marketing campaigns.

Dec 12, 2022

Exploring neuromarketing techniques in digital marketing

Dec 12, 2022

Alex Ponce Díaz

Alex Ponce Díaz

Interior Architect. Graphic & Web. UI/UX Designer. Psychology & Neuroscience, University of Greenwich, UK. Executive Creative Director at Dool Creative Agency.

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